Hospitality · Sales VP · Long Time No Contact
Proposal Follow-Up for Hospitality Sales VP: Long Time No C…
Use this proposal follow-up template when you're emailing a Sales VP in Hospitality (long time no contact). The thread is months old. They may not remember you. You need a reason that belongs to this week, not nostalgia. Keep the note aligned with Crisp and commercial. They can handle a direct ask.
Last updated: 2026-09-02 · Reviewed by: Sales Email Template editors
We write templates the way we wrote emails on quota: short, specific, and easy to forward. When we cite research below, it is because the number changes how a buyer reads your note, not to pad the page.
Sources: HubSpot sales email benchmarks; Gong follow-up research
Why does this proposal follow-up work for a Hospitality Sales VP?
- Name the decision owner out loud.
- Speaks to direct bookings leaking to OTAs and follow-up that ignores seasonality instead of a generic "value prop."
- Fits how a sales VP actually reads: 70 to 90 words. Lead with the outcome.
- Bring a new observation about their world, then offer a small, optional next step.
- Diagnose the stall instead of asking if they 'had a chance to review.'
When should I send this to a Hospitality Sales VP?
Wait until the review window you agreed on. If none was set, five business days. Send when you have a real trigger: news, a useful artifact, a role change, a season. For this combo, treat "Only when you have a trigger" as the default, then adjust around seasonality is the calendar. a great idea in july may be noise in december, or the reverse. If you're emailing a sales VP, 70 to 90 words. Lead with the outcome.
What this Sales VP actually cares about
A sales VP in Hospitality is protecting quota, forecast credibility, and rep time. They think in pipeline, ramp, and forecast risk. If you can't map your email to a number they already report, it feels like a hobby. The hook that earns a look is a stage in the funnel that's leaking, a slow follow-up SLA, or a ramp problem. The ask should stay at this size: a 15-minute look at one metric, not a platform tour. Delete trigger: Telling them how to sell. They've heard it. a stage in the funnel that's leaking, a slow follow-up SLA, or a ramp problem
How Hospitality changes the note
Hospitality buyers are GMs, revenue managers, and owners balancing occupancy, labor, and reviews. Don't email during Saturday check-in chaos and expect a thoughtful reply. Be useful on weekday mornings. A credible proof point in this vertical sounds like: moved 9 points of mix from OTA to direct with post-stay follow-up that didn't beg. Watch the language. Words that land here include RevPAR, occupancy, OTA, group block, shoulder season, ADR. Words that work: RevPAR, occupancy, OTA, group block, shoulder season, ADR. A thread that ignores direct bookings leaking to OTAs and follow-up that ignores seasonality reads like every other vendor bump.
How should I customize this template before I send it?
- Replace the pain line with a boutique hotel whose guest follow-up is still a TripAdvisor plea.
- Keep the tone crisp and commercial.
- Don't resend the whole deck. Link the one page that matters.
- Time it for Only when you have a trigger. Send when you have a real trigger: news, a useful artifact, a role change, a season.
- Don't call guests 'users.' They're guests.
What mistakes should I avoid with this long time no contact note?
- Asking 'any thoughts?' after a 12-page proposal invites silence.
- Don't open with 'it's been a while' and then paste the old pitch.
- Don't call guests 'users.' They're guests.
- Telling them how to sell. They've heard it.
How does this long time no contact scenario compare?
| Dimension | For this template |
|---|---|
| Best send window | Only when you have a trigger |
| Ideal length | 70 to 90 words. Lead with the outcome. |
| Primary ask | a 15-minute look at one metric, not a platform tour |
| Industry metric to cite | occupancy, RevPAR, and direct-booking mix |
| Tone | Crisp and commercial. They can handle a direct ask. |
| Unlike no response | This isn't a 4-day bump. It's a re-introduction with a new reason. |
| Unlike breakup | You're opening a door, not closing one. Still keep it easy to ignore. |
What should I copy and send?
Copy-ready template
Subject
Hospitality note on direct bookings leaking to OTAs
Body
Hi [First Name], Checking whether the proposal is waiting on numbers, legal, or a person. The version of this that matters for GMs, revenue managers, and owners balancing occupancy, labor, and reviews is moved 9 points of mix from OTA to direct with post-stay follow-up that didn't beg. Most delays I see are one of four things: scope, price, timing, or who has to sign. Tell me which one and I'll rewrite that section today. Re-earn a conversation, not restart a stale sequence at email 4. If the answer is not now, I can archive this cleanly. Best, [Your Name] [Your Title] [Your Company]
Questions people ask before they hit send
Don't call guests 'users.' They're guests. Telling them how to sell. They've heard it. Don't open with 'it's been a while' and then paste the old pitch. Those three mistakes show up constantly in Hospitality inboxes and they all read as "this was templated."
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