Is it okay to send this referral request on LinkedIn instead of email?

Yes if this sales VP is actually active there and the thread isn't about long attachments. Keep the LinkedIn version even shorter. Don't paste the full email. One context line and one question is plenty. Name the stall they care about, offer one small next step, and stop before the thread feels like a sequence.

What should I never say in a Hospitality referral request?

Don't call guests 'users.' They're guests. Telling them how to sell. They've heard it. Don't resend the PDF with 'just bumping this.' Those three mistakes show up constantly in Hospitality inboxes and they all read as "this was templated." Name the stall they care about, offer one small next step, and stop before the thread feels like a sequence.

What's a good hospitality follow-up that isn't a review request?

A specific thank-you, a useful local note, a missing-item check, or a direct-book offer for a return stay. Review asks work better after you've been helpful, not as the only reason you wrote. Name the stall they care about, offer one small next step, and stop before the thread feels like a sequence.

How should a referral request to a Hospitality Sales VP change for after a proposal?

Commercial and calm. You're a partner in the decision, not a chaser. Don't email during Saturday check-in chaos and expect a thoughtful reply. Be useful on weekday mornings. The sales VP is guarding quota, forecast credibility, and rep time, so the ask should stay at "a 15-minute look at one metric, not a platform tour." If you copy a generic

What metric should I mention to a Hospitality Sales VP?

Lead with occupancy, RevPAR, and direct-booking mix. That's the language this buyer already reports. If you can't connect your email to direct bookings leaking to OTAs and follow-up that ignores seasonality, you're asking them to do the translation work. They won't.

Hospitality · Sales VP · After Proposal

Referral Request for Hospitality Sales VP: After Proposal

A referral request email asks someone to make an intro by doing the work for them: who, why, and a forwardable blurb. For Hospitality teams, the version that works for after a proposal has to respect Don't email during Saturday check-in chaos and expect a thoughtful reply. Write to the sales VP like they already have a full calendar and

Last updated: 2026-09-02 · Reviewed by: Sales Email Template editors

We write templates the way we wrote emails on quota: short, specific, and easy to forward. When we cite research below, it is because the number changes how a buyer reads your note, not to pad the page.

Sources: HubSpot sales email benchmarks; Gong follow-up research

Why does this referral request work for a Hospitality Sales VP?

Include a forwardable paragraph.
Speaks to direct bookings leaking to OTAs and follow-up that ignores seasonality instead of a generic "value prop."
Fits how a sales VP actually reads: 70 to 90 words. Lead with the outcome.
Offer to cut scope, split phases, or walk a second stakeholder through one page.
Explain why they'd look good for making the intro.

When should I send this to a Hospitality Sales VP?

Ask after you've given them a reason to want to help, not after the first coffee. On the review date you set. If you didn't set one, five business days. For this combo, treat "5 business days, or the agreed date" as the default, then adjust around seasonality is the calendar. a great idea in july may be noise in december, or the reverse. If you're emailing a sales VP, 70 to 90 words. Lead with the outcome.

What this Sales VP actually cares about

A sales VP in Hospitality is protecting quota, forecast credibility, and rep time. They think in pipeline, ramp, and forecast risk. If you can't map your email to a number they already report, it feels like a hobby. The hook that earns a look is a stage in the funnel that's leaking, a slow follow-up SLA, or a ramp problem. The ask should stay at this size: a 15-minute look at one metric, not a platform tour. Delete trigger: Telling them how to sell. They've heard it. They think in pipeline, ramp, and forecast risk. If you can't map your email to a number they already report, it feels like a hobby.

How Hospitality changes the note

Hospitality buyers are GMs, revenue managers, and owners balancing occupancy, labor, and reviews. Don't email during Saturday check-in chaos and expect a thoughtful reply. Be useful on weekday mornings. A credible proof point in this vertical sounds like: moved 9 points of mix from OTA to direct with post-stay follow-up that didn't beg. Watch the language. Words that land here include RevPAR, occupancy, OTA, group block, shoulder season, ADR. If you cannot name a shoulder-season slump, a renovation, or a review spiral, wait until you can. If you cannot name a shoulder-season slump, a renovation, or a review spiral, wait until you can.

How should I customize this template before I send it?

Replace the pain line with a boutique hotel whose guest follow-up is still a TripAdvisor plea.
Keep the tone crisp and commercial.
Don't attach a commission offer unless that's already your model.
Time it for 5 business days, or the agreed date. On the review date you set. If you didn't set one, five business days.
Don't call guests 'users.' They're guests.

What mistakes should I avoid with this after proposal note?

Asking 'who do you know?' is lazy and gets no names.
Don't resend the PDF with 'just bumping this.'
Don't call guests 'users.' They're guests.
Telling them how to sell. They've heard it.

How does this after proposal scenario compare?

Dimension	For this template
Best send window	5 business days, or the agreed date
Ideal length	70 to 90 words. Lead with the outcome.
Primary ask	a 15-minute look at one metric, not a platform tour
Industry metric to cite	occupancy, RevPAR, and direct-booking mix
Tone	Crisp and commercial. They can handle a direct ask.
Unlike after demo	The commercial conversation has started. Be explicit about decision mechanics.
Unlike invoice reminder	They don't owe you money yet. Don't sound like collections.

What should I copy and send?

Copy-ready template

Subject

[Company Name] / occupancy

Body

Hi [First Name],

If you're willing, I wrote a blurb you can forward as-is.

In Hospitality, that usually shows up as direct bookings leaking to OTAs and follow-up that ignores seasonality. Blurb you can paste: '[Your Name] helps [audience] with moved 9 points of mix from OTA to direct with post-stay follow-up that didn't beg. They asked if you'd be open to a short intro about [topic].'

Given this is after a proposal, ask whether the hold is scope, price, timing, or people.

If you want changes to the blurb, tell me and I'll rewrite it.

Best,
[Your Name]
[Your Title]
[Your Company]

Questions people ask before they hit send

Assume a process problem before you assume a no. Ask which layer is stuck and offer a thinner version. If you get nothing after a breakup note, archive it. Endless bumps after a proposal train them to wait for a discount.

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