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Sales email templates

Updated October 2026 · Free to copy and edit

These templates follow the sales process from first contact to signed deal and beyond. Each stage has a different job: get a reply, get a meeting, keep momentum, get a decision.

Personalize the first line and the proof point for every prospect. Everything else can stay.

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Sales email templates: 15 to copy

1. Prospecting

Subject: Idea for [Company]
Hi [Name],

I noticed [trigger: hiring, launch, funding, review]. Teams in that spot often struggle with [problem].

We helped [customer] [result] in [timeframe]. Worth a 15-minute call to see if we could do the same for you?

[Your name]

2. Meeting request

Subject: 15 minutes on [topic]?
Hi [Name],

Would you have 15 minutes on [day] or [day] to talk about [topic]? I'll keep it tight and come with ideas specific to [Company].

[Your name]

3. Meeting confirmation

Subject: Confirmed: [day] at [time]
Hi [Name],

Looking forward to our call on [day] at [time] ([time zone]). Here's the link: [link].

To make the most of the time, it would help to know [one question]. See you then!

[Your name]

4. Meeting recap

Subject: Recap + next steps
Hi [Name],

Thanks for today. What I heard:

- Goal: [goal]
- Challenge: [challenge]
- Timeline: [timeline]

Next step: [action] on [date]. Did I miss anything?

[Your name]

5. Proposal

Subject: Proposal for [Company]
Hi [Name],

As promised, here's the proposal for [project]: [link/attachment].

In short: [scope], [price], starting [date]. I've also included [option B] in case you'd like to start smaller.

Can we walk through it on [day]?

[Your name]

6. Handling a price objection

Subject: Re: pricing
Hi [Name],

Thanks for being upfront about budget. Two options:

1. Start with [smaller package] at [price] and expand once you see results.
2. Keep the full scope with [payment terms].

Which would work better for you?

[Your name]

7. Handling 'not right now'

Subject: Re: timing
Hi [Name],

Totally understand. When would be a better time to revisit, next quarter or later in the year? I'll put a reminder in my calendar and won't bother you before then.

[Your name]

8. Follow-up after no reply

Subject: Is this still a priority?
Hi [Name],

It's been a couple of weeks since we spoke. Is [project] still a priority, or has something changed? Either answer helps.

[Your name]

9. Closing

Subject: Ready to get started?
Hi [Name],

Everything's ready on our side. Here's the agreement: [link]. Once it's signed, we'll kick off on [date].

Any last questions before then?

[Your name]

10. Welcome after signing

Subject: Welcome to [Company]!
Hi [Name],

Welcome aboard! Your onboarding call is booked for [date] with [name], who'll be your main contact.

In the meantime, here's what to expect: [link]. Thanks for choosing us.

[Your name]

11. Check-in after 30 days

Subject: How's it going so far?
Hi [Name],

It's been a month since you started with [product]. How's it going? Anything that's been confusing or slower than expected?

[Your name]

12. Upsell

Subject: Something that might help [team]
Hi [Name],

Your team has [usage milestone]. Customers at that stage often add [feature/plan] to [benefit].

Want me to set up a free trial of it for a couple of weeks?

[Your name]

13. Referral request

Subject: Know anyone who'd benefit?
Hi [Name],

Really glad [product] has been helping with [result]. Do you know anyone else who's dealing with [problem]? I'd be grateful for an introduction.

[Your name]

14. Win-back

Subject: It's been a while
Hi [Name],

It's been a while since you used [product]. A lot has changed, including [new feature]. Want me to set up a fresh trial so you can take a look?

[Your name]

15. Breakup

Subject: Closing your file
Hi [Name],

I haven't heard back, so I'll close your file for now. If [problem] comes back on the list, just reply here.

All the best,
[Your name]

Subject lines

  • Idea for [Company]
  • 15 minutes on [topic]?
  • Recap + next steps
  • Proposal for [Company]
  • Is this still a priority?
  • Ready to get started?
  • Closing your file

Stage-by-stage

Not sure which to send? Prospecting and meeting emails are about earning attention. Recaps and proposals are about keeping momentum. Objection, closing and breakup emails are about getting a decision, and a clear "no" is better than months of silence. For full sequences see cold email templates and sales follow-up emails.

Frequently asked questions

What should a sales email include?

A personal first line, the problem you solve, one proof point and a clear, small next step.

How do I make a sales email sound less salesy?

Write it like a note to a colleague: plain words, short sentences, no hype, and focus on their situation rather than your product.

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