Sales follow up email templates
Most deals don't close on the first email. They close on the third, fourth or fifth, when the prospect finally has time and you're the one still in their inbox.
A good sales follow-up is short, adds something new each time, and asks for one small next step. These ten cover the situations reps hit every week.
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Sales follow up email templates: 10 to copy
1. After a demo
Subject: Recap + next steps from today's demo
Hi [Name], Thanks for your time today. Quick recap of what we covered: - [Pain point they mentioned] → [how your product handles it] - [Second point] - Pricing for [plan] is [price], as discussed Next step: [trial / call with decision-maker / proposal]. Does [day] work? Best, [Your name]
2. After sending a quote
Subject: Your quote from [Company]
Hi [Name], Just checking you received the quote I sent on [day]. Any questions about the numbers or the scope? If it helps, I'm happy to put together a version for [smaller option]. [Your name]
3. No reply after a call
Subject: Following up on our call
Hi [Name], We spoke on [day] about [topic]. You mentioned [specific goal or problem]. Here's a [case study / short video / guide] that shows how [similar company] dealt with the same thing: [link]. Worth another 15 minutes this week? [Your name]
4. Value-add follow-up
Subject: Thought you'd find this useful
Hi [Name], Saw this [article/report] on [topic] and thought of our conversation: [link]. The part about [specific point] is especially relevant to what you're working on. No need to reply. Just thought it might help. [Your name]
5. After a trade show
Subject: Great meeting you at [event]
Hi [Name], Good to meet you at [event]. You mentioned [problem]. We help teams like yours [result] by [how]. Would a 15-minute call next week be useful? [Your name]
6. Deal gone quiet
Subject: Is this still a priority?
Hi [Name], It's been a few weeks since we last spoke about [project]. Is it still a priority for this quarter, or has something changed? Either answer is helpful, so I know whether to check back later. [Your name]
7. Decision-maker not involved yet
Subject: Who else should be part of this?
Hi [Name], When teams like yours buy [product], [role] usually wants a say. Would it help if I joined a short call with them to answer their questions directly? [Your name]
8. End of quarter
Subject: Pricing for [Company] before [date]
Hi [Name], A quick heads-up: the [discount/terms] we discussed is available until [date]. If you'd like to go ahead, I can send the paperwork today. No pressure if the timing doesn't work. [Your name]
9. Trial ending
Subject: Your trial ends on [date]
Hi [Name], Your trial of [product] ends on [date]. How's it going so far? If anything's been confusing, I'm happy to do a quick walkthrough. To keep your data and settings, you can upgrade here: [link]. [Your name]
10. Breakup
Subject: Should I close your file?
Hi [Name], I've reached out a few times and haven't heard back, so I'll assume the timing isn't right and close your file for now. If [problem] becomes a priority later, just reply here. All the best, [Your name]
Subject lines
- Recap + next steps
- Following up on our call
- Thought you'd find this useful
- Is this still a priority?
- Your quote from [Company]
- Quick question, [Name]
- Should I close your file?
- Idea for [Company]
A simple 5-step follow-up cadence
- Day 0: first email or meeting recap.
- Day 2–3: short bump with one new piece of value.
- Day 7: a case study or relevant result.
- Day 14: ask directly whether it's a priority.
- Day 21–30: breakup email.
Mix in a call or a LinkedIn message between steps 2 and 4 if your process allows it.
What not to do
- "Just checking in" with nothing new.
- Guilt-tripping ("I've emailed you five times...").
- Fake "Re:" subject lines on a first email. People notice, and it damages trust.
- Long paragraphs. If it doesn't fit on a phone screen, cut it.
Frequently asked questions
How do you write a sales follow-up email?
Remind them of the context in one line, add something useful (an answer, a case study, a deadline) and ask for a small, specific next step.
How many sales follow-ups should I send?
Four to six touches over three to four weeks is common. End with a polite breakup email.
What's a good sales follow-up subject line?
Short and specific: "Recap + next steps", "Is this still a priority?" or a question about their company. See more in sales email subject lines.